Inneractive expands team to boost mobile advertising technology offering

Inneractive

Mobile ad exchange Inneractive has just announced a series of promotions and new hires to bolster its ad tech offering.

Inneractive announces new hires and promotions

inneractive

Source: inner-active.com

Former Rocket Fuel executive Roni Anavi-Fass joins Inneractive as VP of Product. She oversees the product department and will be focused on developing a product roadmap to identify product requirements and collaborate with the engineering team on implementing and managing market strategies. She brings on board a decade of product management and marketing strategy experience, having spent time at Microsoft as Senior Product Manager for Bing and later leading Rocket Fuel’s brand strategy.

In addition, the company promoted Welby Chen to Chief Business Officer. Chen joined the company two years ago as GM and VP of North America. The promotion is part of the company’s aim to act more efficiently and scale accordingly.

Inneractive also promoted Gal Aviv to VP of Research and Development. Aviv will lead all tech developments for the firm and implement complex technologies to develop the Inneractive platform with a focus on architecture, design and performance.

Inneractive CEO Ziv Elul was also recently promoted to COO & CEO-Designate of parent mobile ad tech company RNTS Media. He says:

ziv elul

“With the unprecedented growth at Inneractive and as we continue to forge our new relationship with parent company RNTS Media and sister company Fyber, we need to enhance our already exceptional team with the expertise to continue delivering the most advanced technologies to mobile publishers globally. We look forward to leveraging Roni’s vast industry experience in product development at Rocket Fuel, myThings and Microsoft and to further leverage Welby and Gal’s professional excellence as they take on their new roles within the Inneractive team. We are certain they will guide Inneractive’s technological growth into what is set to be a historic year for us in 2017.”

As of right now, Inneractive has 100 members of staff across offices in Tel Aviv, San Francisco, New York, London and Beijing. It was recently acquired by RNTS Media. Gross revenues have grown over 100% to $43.2m in 2015. It aims to double revenues this year.