Mobile advertising technology company Inneractive continues its efforts to expand its North American presence, and confirmed its New York office has hired Welby Chen, former SVP of global sales partnerships at Vevo, as VP and general manager. Chen will help develop ad monetization strategies for Inneractive’s major brands, plus he’ll work closely with demand side partners, and promote the company’s automated mobile ad marketplace.
Inneractive says North America is a key market for the firm, and states the majority of its brand partners are located there. It also operates an office in San Francisco, but its headquarters is in Tel Aviv, where Avichai Belitsky will join as VP and managing director of the company’s international efforts – again showing its commitment to developing its business globally.
Offer Yehudai, Inneractive’s president, said:
“At a time when native, video and mobile advertising in general are exploding, Inneractive is putting together an all-star team to expand our partnerships with premium brands around the world offering them the most robust programmatic native and video mobile advertising solutions on the market. With the additions of Welby and Avichai, who come from pedigree companies like VEVO and Google, and the expansion of our New York office, we are looking forward to continuing to empower mobile publishers to maximize the full potential of their properties through our technologies.”
Inneractive is one of the leading independent sources of native and video mobile ads, and came into this year on the back of an impressive 2014, where revenue grew by 54%, and it signed a variety of new supply and demand side partners. In February, the company launched Story, a programmatic native advertising format, designed to increase engagement with video ads inside apps.
You can learn more about Inneractive by visiting its company profile here.