Inneractive introduces Story, a new programmatic mobile video ad format

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Automated mobile ad marketplace Inneractive has plans to shake up the world of mobile video advertising with the launch of Story, a new feature designed to make in-app video ads even more compelling for users.

The programmatic native ad format will run inside apps, and as the name suggests, will capture attention by ensuring the story being told remains consistent. For example, the video will automatically play when it appears, then pause if it leaves the screen, ready to resume when it’s back on again. A tap takes it full screen, and another leads the user to the advertisers chosen page.

Inneractive’s president, Offer Yehudai, said:

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“We have seen on some of the top digital media platforms, combining native and video on mobile generates huge potential for publishers. Story capitalizes on this by creating new premium real estate while also helping brands enhance their message through a seamless storytelling video experience using our ad resume technology.”

Inneractive’s Story SDK is available for Android and iOS, the format supports HD video, and the company will be demonstrating the new format during Mobile World Congress in March.

Mobile video ads are a popular mobile advertising choice, and for good reason. Unity, a competing mobile advertising network, recently revealed its video ads had netted the Crossy Road app developers $1m since its November 2014 launch. Additionally, in a UK survey, 49% of UK millennials said the found video ads more engaging and fun than traditional ads.

You can learn more about Interactive by visiting its company profile here.