Instagram Stories reaches 200 million user milestone and copies yet another Snapchat feature to celebrate

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Instagram Stories now counts 200 million daily active users, according to a company blog post. That means, the photo app has now officially surpassed Snapchat Stories’ 161 million. To celebrate, Instagram launched a new feature called Pinning for stickers and text, that lets users add stickers to images and videos which can move around. It’s essentially a copy of Snapchat’s 3D stickers.

When a user takes a photo or video and then taps the smiley face, s/he’ll be able to see a sticker frame that can capture a mini-selfie. Stickers can then be pinned to specific spots, as well as being cut and shaped the way a user likes it.

A spokesperson told TechCrunch:

“We see people frequently sharing their lives through videos, so we wanted to enable our stickers to move through videos as one more way to mix your personality with the moments you’re capturing.”

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In addition, the company has rolled out geostickers, which are location-specific and help users share the name of the location they are posting an image of. All geostickers were designed by local community artists whose names can be found when tapping on a sticker.

Instagram launched Stories last August and rapidly reached 100 million daily active users. By January 2017, the Stories feature had 150 million users. It has already copied four major features from Snapchat.

Snapchat stocks dropped upon the news of Instagram’s latest milestone and sticker additions.

However, more teens in the US said they used Snapchat than Instagram. According to a survey by Piper Jaffray, 81% of teenagers said they used Snapchat at least once a month compared to 79% for Instagram. More importantly, 39% said that Snapchat was their most valuable social network, compared to 23% on Instagram.

On the downside for Snapchat, teenagers also said they preferred Instagram to connect to brands and retailers. That means, advertisers are more likely to find easier monetisation via Instagram. Adding powerful advertising functionalities from Facebook makes it an even more attractive option.