In 2018, iPhone users in the US spent 23% more on in-app and app purchases compared to 2017. According to new data from Sensor Tower, the average amount spent per iPhone jumped to $58 in 2017, up 27.26% from 2016.
The figures presented by Sensor Tower do not include purchases made using shopping apps or payments for services such as Uber, Tinder or Netflix.
Unsurprisingly, the majority of in-app and app revenue still went toward mobile gaming categories on the iPhone App Store. Games contributed roughly $36 of the $58 spent per iPhone. That’s 62% of all app revenue being attributed to games.
Compared to 2016, it represented an increase of 13% for the gaming category in 2017. However, the report also noted that lifestyle apps, though still small compared to games, saw a significant jump of 110% more revenue in 2017. Entertainment apps have also managed to attract an increase in revenues at +57% in 2017 over 2016.
Meanwhile, music apps saw the smallest increase among the top five categories at 8%.
App installs on iPhone devices increase
Good news for app developers as Sensor Tower found that overall app installs among US iPhones increased by almost 10% to 45 downloaded apps per iPhone in 2017.
This roughly translates to an average 4 more apps being installed in 2017 over 2016.
Games ranked the highest with an average 13 installed per device, representing a 7% increase over 2016. Entertainment apps grew 7% whilst utilities jumped 4%. Meanwhile, photo and video apps saw the largest drop in year-on-year installs at -10%, down from 4 apps to 3.6.
Randy Nelson, head of mobile insights at Sensor Tower, wrote:
“These per-device metrics reflect trends we’re seeing on both app stores worldwide, including the growth in number of Entertainment apps released and the consolidation of Social Networking downloads around a handful of the largest apps, primarily those owned by Facebook. The downturn in Photo & Video installs per device is significant but not alarming, although developers looking to bring these types of apps to market should definitely take notice of the trend.”