Is mobile search engine advertising proving successful? [INFOGRAPHIC]


Yes, you’ve heard it before. Mobile advertising is a winner.

However, the latest infographic from Invesp takes a closer look at mobile’s share of search ad spending.

According to the marketing company, mobile devices now make up for 53% of paid search clicks. Meanwhile, mobile advertising spend is predicted to reach $28.25bn in 2019. That’s a 55% increase from the $18.54bn this year.

The goal of search engine advertising is simple: reach audiences at the right moment to deliver the right message. Mobile devices have made this even easier, offering a near 24/7 window of opportunity to connect. Location technology has further enhanced mobile campaign reach.

Smartphones (64%) are ahead of tablets (36%) when it comes to search spend.

The research also highlighted that Google is the top driver of US search ad spending at a whopping 95%. This year, the web giant is set to generate $11.45bn from mobile search revenue.

That’s partially because phone-based CPCs are 24% cheaper than those on desktops, but yield 40% higher CTRs.

Interestingly, 75% of Google mobile search ad revenue came from Apple devices.

The success of mobile search ads is further solidified when looking at clicks. 88% of mobile search ad clicks were organically driven by ads with Classified and Local (97%) ads the dominant industry followed by Business and Industrial (94%).

Take a look at the infographic below for more insights.

Infographic highlights solid performance of mobile search engine advertising