China’s online direct sales company, JD.com, is partnering with Chinese Internet services provider, Tencent Holdings Limited, to provide mobile marketing solutions to merchants in time for this year’s Singles Day promotion.
JD.com and Tencent announces partnership
Richard Liu, Founder and CEO, JD.com, says:
“JD.com’s groundbreaking collaboration with Tencent already has redefined the mobile e-commerce user experience in China over the last year and a half, and in the months ahead we look forward to transforming mobile marketing as well. Through this expanded partnership, Chinese businesses will have access to digital marketing tools that leverage both JD.com’s resources and Tencent’s leading mobile social communication platforms to build relationships with customers, deepen brand recognition and drive sales. We are extremely encouraged by the enthusiastic initial merchant response, and we look forward to helping brands leverage this expanded suite of tools during Singles Day and beyond.”
The partnership seeks to leverage Tencent’s social communication platforms, Weixin and Mobile QQ, as well as the company’s big data resources, in addition to JD.com’s eCommerce platform and data on online shopping behaviours. Clients are being given the tools to target their audiences and build their brands to be recognisable.
Huateng Ma, founder and CEO of Tencent, adds:
“As a result of the longstanding and strong Tencent and JD.com partnership, Chinese consumers enjoy a convenient and tailored mobile shopping experience. By deepening the collaboration between China’s most trusted e-commerce company and China’s most popular mobile social platforms, we can provide Chinese businesses with a unique capability to deepen their understanding of consumer needs and more precisely reach their current and future customers.”