JUICE Mobile, the mobile ad and tech firm, has expanded its partnership with location data provider Factual. With Guaranteed Customer Targeting, ad clients can now reach their audiences in a more deterministic way, by leveraging real-world behavioural data via JUICE’s programmatic direct platform Nectar. The solution guarantees brands that they can reach the right device whilst retaining brand safety and are able to trade directly with publishers.
For Gil Elbaz, Founder and CEO at Factual the move clearly boosts audience targeting for “even better campaign outcomes.”
The two companies have been working together since 2012 when JUICE Mobile launched its mobile-only DSP Swarm. Through the latest expansion, brands can tap Factual’s targeting data directly via the Nectar platform. Nectar is a mobile marketplace which provides inventory from over 350 publishers. Impressions volume and pricing are guaranteed on Nectar.
Paul Brousseau, President of JUICE Mobile adds:
“Brand safety in a premium environment has always been a priority for our clients. Being able to now integrate this data into our Nectar platform allows us to offer better targeting capabilities with confirmation on content environment. Historical behavior is one of the strongest indicators of future behavior and by using this data our clients will have the ability to implement a true customer journey strategy.”
The latest addition, Guaranteed Customer Targeting, will be available on Nectar right away.