The new Mobile Immersion Center presents innovative mobile advertising developments at the Dentsu agency Carat’s East New York office. The office space features a neon wall art installation by artist Esmeralda Kosmatopoulos entitled “Keyhole” which traces two hands holding a mobile phone.
Kargo partners with Dentsu Aegis for Mobile Immersion Center launch
The core goal of the new space is to push creativity in mobile advertising. Partnering marketers are likely to get to know more about Kargo’s Viewstream technology which features in-article and user-initiated video ads. In addition, clients will be able to join product demonstrations on how Kargo utilizes emotional and biometric testing to test a mobile ads affect on human response.
Edward Romaine, CMO, Kargo, reveals:
“It is easy to go through the data, and data can say anything. But when you go through the contextual experience of how the data was collected, it can make understanding easier.”
The current schedule will see three Kargo account executives holding appointments every two weeks.
Sean Black, EVP of digital investment for Amplifi US, a media investment arm for the Dentsu Aegis, adds:
“Currently, mobile and cross-device strategy is a huge opportunity for advertisers, so we knew that working with Kargo for our first-ever collaboration would be a perfect fit.”