Kargo, the mobile brand advertiser, just announced that it’s newly certified status from Medialets, the WPP-owned mobile measurement company and first mobile ad server to receive Media Ratings Council (MRC) accreditation. Medialets has been adopting a new methodology for counting mobile ads outlined by the MRC and Kargo has been certified via this new methodology.
Together, the companies will offer measurement and analytics for Kargo’s invitation-only alliance of 300 publishers, which include CBS Interactive, Daily Mail, Hearst, Scripps, Vice and Vox.
Kargo gets Medialets-certified
Richy Glassberg, CEO, Medialets, says:
“One of the biggest hurdles to mobile adoption is confidence. Kargo has pushed the industry in terms of transparency and driving confidence that media is delivered as promised. We are excited to certify that Kargo delivers and renders ads accurately. We believe that premium, measurable publisher partners are essential to the continued expansion of quality in the mobile ad ecosystem.”
Being MRC-accredited, Medialets has the certification to ensure partners that its mobile ads render and count correctly. This offers assurance that mobile ad spending is being counted and ads are actually placed in front of targeted consumers. Joining the small number of partners that have been Medialets-certified, Kargo can add a layer of third party validation to its media and breakthrough creative offering.
With mobile technology varying across sites and devices, it’s difficult to certify that quality impressions are indeed delivered from tech partner to tech partners.
Ben Phillips, Global Head of Mobile, Mediacom, adds:
“Brand advertisers want impactful, relevant placements on mobile. We’ve worked with Kargo on numerous campaigns in North America and their commitment to quality and consistency stands out. This certification with Medialets, the leader in credible mobile measurement, gives us confidence that our clients’ dollars are being spent wisely and that the bar for quality is set very high.”