Brands are increasingly moving their mobile advertising budgets towards in-app and rewarded ad formats as these tend to perform better with advertisers noting higher engagements.
Joe Prusz, Global Head of Revenue, Rubicon Project, says:
“We are extremely excited Kiip has partnered with Rubicon Project to automate its “Moments” technology. Initial testing of this integration demonstrated a high rate of conversion rendering this a cost-efficient format for media buys.”
Essentially, the integration with Rubicon Project’s xAPI technology will boost automation for brands to buy inventory and advertise with Kiip.
The Kiip Moments technology lets brands advertise using rewarded mobile in-app ads and measure the emotional impact of their campaigns.
Brian Wong, founder & CEO, Kiip, explains
“We’re thrilled to make our “Moments” technology and mobile audiences available programmatically for the first time through our integration with Rubicon Project’s xAPI. Kiip reaches users when they’re most receptive, enabling marketers to achieve their objectives. Amplified with xAPI technology, marketers can now access Kiip’s receptive audiences in real time through our “Moments Exchange”, which we believe is the future of mobile advertising.”