Kiosked, the ad automation platform from Finland, has matched Facebook’s 360 panorama advertising experience with the roll-out of an immersive solution for programmatic advertising.
The company provides a 360 panorama unit as part of its virtual reality efforts.
Kiosked offers a 360 panorama unit
Micke Paqvalen, CEO and Co-Founder, Kiosked, said:
“We applaud Facebook for taking this immersive 360 experience and sharing it with its community. We never imagined this level of global success when we introduced Kiosked’s immersive 360 panorama ad units.”
Kiosked 360 degree immersive experience lets brands stitch together their 360 photos taken with a VR camera. On mobile, such photos or ads can then be explored by tilting the phone. Panoramic photos can be shared on Facebook or used as part of an ad campaign. The ad format is programmatically tradable and solves the challenge of scaling immersive ad campaigns.
David McGrath, Managing Director, Kiosked, adds:
“The success that we have seen in Asia Pacific within the transportation and hospitality sectors has been an important step in paving the way for immersive 360 panorama advertising. The 360 has been immediately accepted by our world class publishers – and brands love that the programmatic panorama solution delights their viewers.”