KissMyAds’ publishers will now have access to better targeting features and more mobile inventory. The performance network also says clients will be provided with “advanced training” so they get the most out of the new features.
Marc Ahr, CEO of KissMyAds, said:
“I’m excited to continue the successful partnership we established in 2011. We partnered with HasOffers by TUNE because they are the leading provider of mobile and attribution analytical technology in the market, and it is important for us to constantly deliver optimum service levels to our customers.”
HasOffers GM Cameron Steward added:
“We have been working with the KissMyAds team since they started their operations, and are looking forward to continued collaboration as they push the mobile marketing envelope in the German market and beyond.”
KissMyAds has been fairly busy lately, announcing a new partnership with adjust and hiring new CEO Marc Ahr. The strengthening of its partnership with HasOffers is a good sign the Germany-based network is continuing to deliver for its affiliates. It’s also good news for HasOffers, which was one of the companies that got ditched by Facebook earlier in the year. The attribution platform – owned by Tune – works with a range of affiliate networks, ad agencies and app publishers, including Zynga, TapJoy and Crobo.