Mobile app marketing tracker Kochava recently announced that it has entered a strategic alliance with digital marketing software CAKE by Accelerize. Bringing together Kochava’s attribution analytics and optimisation platform with CAKE’s SaaS platform to track marketing spend and measure performance, marketers can now track and analyse their data between the two platforms, gaining a multi-channel view of online and mobile campaigns in real-time.
CAKE’s multi-channel platform
Charles Manning, CEO, Kochava, explains:
“This jointly developed integration between CAKE and Kochava marries together the power of mobile and web tracking, eliminating any friction points between these two very different types of campaigns to give customers complete clarity with an outstanding user experience. Kochava has long been the trusted go-to tracking service for mobile campaigns and CAKE brings expertise in mission-critical tracking across multiple digital marketing channels. As our joint customers look to expand their campaigns in multiple directions, this partnership ensures their cross-channel tracking needs are met with cooperative, market-leading solutions.”
The companies recognised an ongoing challenge with marketers face given the increasing volume of data on mobile. Mitch Gordon, Senior VP of Business Development, CAKE, adds:
“The process of tracking marketing data needs to be simple, fast, efficient and reliable from the time it’s pulled from various marketing channels until it is leveraged for analysis. CAKE offers a superior solution to this challenge. Our customers currently leverage real-time tracking across digital channels including affiliate, search, display and more. CAKE combined with Kochava’s mobile tracking software and its Facebook partnership, will allow joint customers to gain even deeper mobile tracking insights moving forward.”