Kochava, the mobile app marketing company, has rolled out a new closed-loop marketing platform where advertisers can find new mobile ad vendors that are specific to criteria through the Kochava Media Guide. Ad campaigns are then planned, executed and measured through the same platform.
Kochava launches marketing platform based on Kochava Media Guide
The Kochava Media Guide is a database of 50,000 and more digital and mobile advertising vendors globally. Marketers can choose and evaluate new vendors to plan their campaigns based on the criteria or markets they select. Geography, channel, type and pricing are core research functions. In addition, the company ranks networks based on their depth of integration and the types of data the network passes back to Kochava from Bronze to Platinum. Kochava says it’s the first time that marketers can ‘close the loop’ on their advertising, to plan, execute and measure their campaigns from within a single platform.
The new Media Guide is based on data sourced directly through Kochava as well as an exclusive integration with advertising research database Thalamus that spans 50,000 ad partners and includes a dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data and marketer reviews.
So far, Kochava customers had access to over 2,200 certified network and publisher integrations, including Facebook, Google, Twitter, Amazon as well as Pandora. In addition, Kochava has promised to integrate any new supply side partner within 24 hours should it not already be integrated from the Media Guide.
Charles Manning, CEO, Kochava, says:
“The mobile ad landscape is incredibly broad and complex, with more than 50,000 vendors vying for advertiser’s attention; each of them making claims around their network reach and capabilities that make it very difficult for advertisers to sift through the noise and make an educated choice as they plan their campaigns. The Kochava Media Guide arms advertisers with real data on these ad vendors that is searchable, sortable, and exclusive, to help them make informed choices. But it doesn’t stop there. While information is power, being able to act on that information is just as important to advertisers, so Kochava has closed the loop for marketers, providing the capabilities to contact vendors, execute campaigns, and then measure their effectiveness, all from a single dashboard.”
The new Media Guide can be used immediately and is free of charge.