APAC digital media tech company, Komli Media, has launched RevX, a new tech platform that delivers data-rich, predictive ad solutions for marketers. The new business already has 30 clients and is supported by $4m in funding from Komli investors Norwest, Nexus, Helion, DFJ, and Peepul Capital. RevX is headed by CEO Mukesh Agarwal and COO Ruksh Chatterji.
Komli Media launches RevX
Using a data-driven, predictive ad approach, the platform helps advertisers to increase consumer engagement and ultimately revenue. Mukesh Agarwal, CEO, RevX, says:
“Marketers are spending a lot of money on driving mobile app installs but user engagement and retention continues to remain a major challenge. An average consumer can have only so many apps on the smartphones, and marketers run the risk of high churn if they don’t reinforce the value of their app post-install and build the engagement. Our goal is to offer innovative products to help marketers solve the user retention and engagement problem.”
Featuring transparent ad software on a self-serve basis, the platform differentiates itself from other managed competitors. Ruksh Chatterji, COO, RevX, adds:
“We believe the arbitrage game played by our competitors is going to be short-lived, as marketers seek greater transparency in terms of where their money is being spent, at what price media is actually being bought and the business outcomes such campaigns are delivering.”
Komli Media added that RevX features a core set of performance ad technologies for programmatic and mobile advertisers. Having already established a strong presence in India and South East Asia, Komli is looking to target a global audience.