Leadbolt, the mobile advertising platform for user acquisition and in-app monetization, has announced the opening of offices in Bangalore (Bangaluru), also known as the ‘Silicon Valley of India’.
Headquartered in Sydney, Australia, this new presence in India adds to the company’s expanding global reach, along with its locales in Los Angeles and Beijing. Dale Carr, Leadbolt’s founder and CEO, said:
“Expanding our physical presence with a team in India was an obvious choice to better serve our regional clients, as well as tap into the incredibly talented community here. It’s an exciting time of growth for Leadbolt, and an unprecedented opportunity as Bangalore emerges as a thriving hotbed of mobile technology and massive mobile user population. We look forward to fully participating in and contributing to the mobile-first culture in a more local, hands-on way.”
According to research firm IDC, India is experiencing rapid growth in the number of smartphone users in the country. Smartphone shipments in India grew to 25.6m in the fourth quarter of 2015, up 15% from 2014. IDC has predicted more than 204m smartphones will be in use by year end 2016, and 54% of the entire Indian population will have a mobile device of some form.
Leadbolt is helping India’s top mobile app publishers and advertisers drive installs and ad engagement, from taxi and mCommerce apps, to mobile games. The mobile ad platform is ranked as one of the most-used mobile advertising solutions by app developers on the Android system worldwide, serving more than 10 billion ads a month in over 165 countries across 65,000 apps.