Mobile ad network Leadbolt helped MultiCraft LLC achieve higher eCPMs to meet their targets. MultiCraft LLC were experiencing low eCPMs using existing ad-serving partners and sought higher returns from in-app advertising. Leadbolt introduced high-performance video and interstitial ads, available in the Direct Deals Marketplace. This powerful ad combination displays seamlessly without wait time or buffering, providing an elegant and enjoyable in-app experience. Players responded positively to the non-intrusive ad integration, delivering immediate returns and superior campaign engagement.
Using Leadbolt’s Direct Deal Marketplace, MultiCraft LLC exceeded their eCPM targets and boosted in-app revenue higher than any other previous ad-serving partner could reach, without sacrificing user experience. On the results, Maksim Gamarnik, CEO of MultiCraft LLC said:
“Leadbolt offers a high quality advertising platform by displaying the right ads to my user base. The eCPMs are amazing, a lot more than what I had ever expected.”
It’s becoming clear that video is the way for developers to increase monetization of mobile apps and games and this is another example of that. For more on Leadbolt, visit their website here.