Mobile ad and marketing company Leadbolt is undergoing something of a revamp, revealing its new ‘Next Generation’ mobile ad platform, which the firm says has been re-engineered “from the ground-up,” with enhanced tools and features.
So what’s new? Well along with a new logo and website, Leadbolt says its portal experience has been re-envisioned with a modern UI, giving developers a simpler way to access reporting and analytics, while the company’s ad serving technology has been enhanced with a smarter engine and more flexible ad formats that support higher resolution devices.
Leadbolt is also promoting its native ad platform as part of its revamp and extending house ad functionality to all ad types, allowing developers to cross promote and maximise ad inventory fill. Real-time analytics is also now being offered via Leadbolt’s Appfireworks product, giving devs access to metrics such as install attribution, custom re-engagements and more.
Finally Leadbolt is launching its VIP Publisher Program, which gives “high achieving” publishers “ad strategy planning services” and “results-driven program managers.”
Here’s what Leadbolt CEO Dale Carr had to say about the revamp:
“Better design delivers better outcomes to our mobile app developer clients. With this in mind, we re-considered every aspect of the mobile advertising process looking for ways to deliver a future proof-platform whilst making it even easier for our app developers to achieve ROI quickly and efficiently. By making the platform more intuitive, easier to use, and introducing even more benefits, our developer clients are truly set up for success in the free mobile app economy.”
Leadbolt says its new platform, which has been in beta since the beginning of the year, will provide developers with a “strong basis of growth and profitability,” plus the company is promising more “exciting announcements” over the next few weeks. We’re looking forward to it. Developers can sign-up over on the Leadbolt website.