The new unit – LeadBolt’s first since Google’s push ad ban – consists of branded ‘visual bubbles’ that float across the display. Users are then encouraged pop the bubbles by tapping them, which reveals an advertising message, or URL. Check out the video below for a better idea of how it works.
LeadBolt says the interactive element of its Floating Ads will create “increased levels of interest” with end users and claims campaigns are already outperforming interstitial units by an average of 30%.
CEO Dale Carr said:
“This is a good indication that carefully placed interactive advertising works harder to engage and convert audiences which is what the brands are looking for and why they work with LeadBolt – we deliver the ads consumers want and ROI brands are looking for. Our goal was to show that innovation is still alive and strong in the mobile ad space and that good returns can still be obtained through ad supported revenue models. ”
The new ads are supported across HTML, Android and iOS. LeadBolt says clients such as King.com and App9 are already using them, so perhaps you’ve already popped a few bubbles out in the wild. App9’s CEO certainly sounds happy, saying Floating Ads are a “good combination of non-intrusive advertisement” and “interesting content” providing a “good click through rate.”
Given their fun, interactive, element, LeadBolt’s Floating Ads certainly make sense for game developers who are looking for a more engaging alternative to standard banners and interstitials. Plus, following the fallout from Google’s push notification ad ban, it’s good to see ad networks continuing to innovate, with less spammy formats that can still deliver solid results for devs, while keeping end users happy.