Linking mobile launch SMS and QR codes for mobile affiliate marketing
Big big news from the guys over at Linking Mobile – they’ve just launched a solution that links SMS and QR codes to mobile affiliate links for the first time. This is potentially a massive development – bringing the worlds of mobile and offline markets like magazines, posters and other media together in one big affiliate network. Great to see such innovation in the market at the moment with the guys at Linking Mobile really establishing themselves as one to watch.
Here’s the press release below:
Linking Mobile first to bring SMS and QR Code Technology to affiliate marketing sector
LONDON, 18 August 2011: Linking Mobile, the first UK based global mobile affiliate network,
which launched in May this year, is adding SMS and QR code technology to its offering. A
first for the advertising affiliate industry, it allows advertisers to connect with customers via
SMS and QR codes on a CPA basis through the mobile platform.
Linking Mobile has added new advertisers since May such as 02, Gameloft, Mazda, 3,
Fitness First and Kelkoo amongst others. These are in addition to founding brands Groupon,
Peugeot and Ghost Telecom.
David Fieldhouse, co-founder of Linking Mobile comments, “We are investing in technology to
elevate the affiliate model, it is no longer confined to the digital desktop space. QR codes can exist anywhere and, for the right brands, widens the accessibility and reach to consumers who are already accessing QR codes for offers and discounts. Our mobile display partners have been generating leads for advertisers for some time; QR now opens up the affiliate model to traditional media owners which is very exciting. The introduction of SMS also allows publishers with clean opted-in SMS databases to run advertiser campaigns.”
Peugeot is the first brand to trial the technology. Alex Newman, Head of Mobile forOmnicom EMEA says, “Linking Mobile has been very successful at delivering leads forPeugeot. We work closely with smart technology companies and Peugeot is the firstadvertiser to trial QR and SMS on a CPA metric. It has given us some interesting results and has encouraged us to work with Linking Mobile to scale this solution going forward.”
Co-founders David Fieldhouse, Strategy Director, David Phillipson, Commercial Director,and Phil Jones, Chief Technical Officer launched Linking Mobile to address a growing demand for CPA deals not available in the market. The LinkMAX™ platform, developed by Phil, operates globally and across all mobile devices. It gives advertisers and publishers with
mobile site and apps the ability to monetise their traffic while advertisers can acquire customers on a cost per acquisition (CPA) basis. Phil, with a team of mobile software engineers, is developing further bespoke technology to enhance the mobile affiliate offering.