App marketing and analytical firm Localytics has introduced Profiles, a new way to create personalised, targeted in-app and push messaging campaigns, designed to boost engagement and encourage loyalty.
Localytics Profiles is built on an open platform, and collects relevant data from channels inside and outside an app, then merges it with existing marketing data. This cross-platform approach makes it easier to create personal marketing messages to be sent through Localytics’ automated push messaging service.
According to Raj Aggarwal, CEO of Localytics, 20 percent of apps are only opened once, and that marketers are always looking for better ways to engage with customers:
“Brands don’t merely want to blast customers with messages; they want to send messages that their users will find valuable, in order to create loyalty and bolster the lifetime of their users. By pulling in insights and context from both inside and outside the app, Profiles arms marketers with the powerful insights and automated tools to deliver more personalised and targeted campaigns.”
Localytics expects Profiles to be used to build brand loyalty, and drive conversion. For example, a coupon or exclusive offer code could be pushed to a specific age group of customers who recently purchased an item in-store, or an app user who read three articles but isn’t a current subscriber.
Boasting clients such as ESPN, Fox, and the New York Times, the company says it’s analytics are used in more than 28,000 apps. Visit Localytics’ profile for more information.