Localytics launches App Listing Rater, a free tool to check app store optimization

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App analytics company Localytics has released the App Listing Rater, a free tool which gives developers an insight into how well their app store listings are optimised. Localytics says app store optimisation, or ASO, is a vital part of making sure an app can be found and sold effectively inside crowded app stores.

To help developers understand if they’re doing a good job promoting their apps, the App Listing Rater gives each app submitted a grade, established by looking at key criteria. These include the app name, reviews, reach, and the keywords used in the description. It goes deeper too, looking at the effectiveness of the icon, frequency of updates, and how much the app costs.

Localytics App Listing Rater gives each app a grade based on its optimization levels

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In addition to the grade, Localytics will provide a few tips and tricks to help improve ASO, along with a “cheat sheet” of best practices. It says all the advice is based on “industry standards, recommendations, and proven tactics.”

Localytics doesn’t charge for using the App Listing Rater, and there’s no limit to how many apps can be rated (or whether they are your own or not), but it is only available for iOS apps available in the U.S. iTunes App Store at the moment. According to Localytics, an Android compatible version is in development, and global support will come too.

You can learn more about Localytics by visiting its company profile here.