London and Berlin: AppsFlyer expands global footprint
AppsFlyer, the app marketing platform, has been busy expanding over the last 12 months. The company says it now tracks over $4bn in media ad spending and measures an average 200bn mobile events through 1,500 media partners each month. Following the launch of offices in San Francisco, New York, Tel Aviv, Beijing, Bangkok, Bangalore, Tokyo and Seoul, it now has 160 members of staff. Adding to this growth, AppsFlyer recently announced that it has opened two European offices – in London and Berlin.
AppsFlyer opens new office in Berlin and London
AppsFlyer says the two locations will be strategic additions to prepare for a push into the European market, where it plans to serve advertisers, agencies, game developers and brands alike in measuring and optimising their mobile marketing efforts.
Paul Wright, most recently European Managing Director at CAKE, joins the London office as Country Manager UK. Paul says:
“I was greatly impressed by the talent as well as the technology at AppsFlyer, and I’m proud to now be a part of the fast-growing team. There is a tremendous opportunity to help steward the growth of UK and European app marketers, and I look forward to helping expand the company’s presence in the region.”
The move is part of an explosion in the European mobile marketing space in recent years. AppsFlyer is an established player in a virtual world, but believes that a local market presence is essential in growing relationships with clients.
Ben Jeger, previously Senior Director of Client Services, EMEA, at Fyber, will head the Berlin office as Managing Director for the DACH region. He adds:
“AppsFlyer has a terrific reputation in the industry, and it is an honor to lead the company’s growth in Germany and parts of Europe. AppsFlyer offers bar none the best platform in the world for empowering mobile marketers, and their recent growth is just a sign of things to come.”