Chinese mobile advertising company Madhouse now offers improved technology to unify workflow management, tracking and attribution of campaigns through its upgraded app marketing platform PerforMad. The tool includes a built-in fraud detection and ROI-driven full lifecycle app marketing solution.
PerforMad automates the creation of multi-channel marketing campaigns for app developers. The tool no longer just tracks app downloads, but monitors post install registrations, in-app purchases as well as other events to give a comprehensive overview of the lifetime value of a user. Marketers can adjust their input variables such as pricing, bids, budget and more key targeting settings to achieve the highest ROI on their ad-spends. In addition, PerforMad’s tracking solution can be integrated with other tracking services and prides itself to offer anti-fraud detection that ensures user safety.
PerforMad from Madhouse
The launch of PerforMad follows the company’s appointment of Clement Huang as its Chief Product Officer (CPO) in December 2014. He joined Madhouse from Gree as their product leader.
Joshua Maa, Founder and CEO, Madhouse, said:
“We met (Huang) at this year’s Mobile Marketing Association Forum (MMAF) in Shanghai. I was impressed by Huang’s international vision, solid experience and profound knowledge in mobile industry. I believe that he would contribute his expertise to Madhouse and bring huge success to the company.”
PerforMad is confident that it can help developers engage with their loyal consumers by helping them to understand user behaviour during different phases in a lifecycle of an app. The company holds partnerships with over 60 marketing partners in app solutions.