Magisto expands mobile video capabilities with AI creative platform
Magisto, the video storytelling app, has just rolled out Magisto for Marketers, which serves as an extension of its Magisto for Business platform. The latter taps AI to boost transitions from traditional marketing creative to a digital-first and mobile video focused marketing.
Magisto launches AI addition for its mobile video creation tool
In addition it integrates Intelligent Marketing creative tools into Magisto’s AI engine – the Emotional Sense Technology. Ultiamtely, the company hopes that this will make it easier for advertisers to create marketing videos for a variey of disciplines such as content marketing, product marketing, brand marketing and performance marketing.
Marketers get to tap variations of optimised video by use case, platform, audience, message, product and ROI performance. The AI technology also features easy-to-use editing styles, and allows brands to add custom branding to clone videos and refine messaging to product a variety of A/B test creaties. It includes themes that optimise marketing videos for Facebook, Instagram and YouTube.
Oren Boiman, CEO and Founder of Magisto, says:
“For the first time, we’re making video marketing agile, completely changing the economics of video production and drastically improving its ROI. Magisto for Marketers distinctively meets a massive market need for producing digital video with scale, velocity and creative variation.”
Ultiamtely, the platform helps marketers with little experience of creating video to deliver video campaigns.
Corey Elliott, VP of Research with Borrell Associates confirms the importance of digital video:
“As businesses work to include mobile with desktop and video with print, the digital marketing space rapidly evolves. This year, almost $29 billion will be spent in the US to produce online video and is predicted to grow to $41 billion in 2017.”
Flok, the marketing and loyalty platform, recently utilized Magisto as part of a consumer acquisition effort on Facebook. Ido Gaver, CEO and co-founder of flok says:
“We see tremendous opportunity for video across all aspects of our business from product marketing to customer acquisition. Magisto’s AI-driven creative platform helped accelerate our video marketing efforts by an order of magnitude compared to traditional video production.”