For those looking for multivarite testing for their mobile ads, leading company LeadBolt may have the solution. This new software comes with a number of advantages and allows users make adverts more relevant and so increases monetisation through these means.

The software is innovative as it :

Comes with a software optimisation tool with an intuitive interface for setting up alternative versions of text, changing colours and other visual aspects of the ads, while testing all versions of an ad at once to determine the best performance ad settings.

• This means that users can find the best settings and then make them default, allowing flexibility and added control.
• It is available on both iOS and Android and works with other ad networks SDK’s.
• It is also easy to sign up to.

Dale Carr, LeadBolt’s CEO and founder said ‘ “App publishers want to earn the highest eCPM’s and CPM’s as possible on their traffic and customize the ads placed on their app so that they’re relevant to the app’s users. LeadBolt’s multivariate testing tool meets both of these needs.”