Marchex sees greater demand for mobile advertising solution
Mobile advertising analytics company Marchex today announced second quarter financial results. GAAP revenue reached $35.3m for Q2 2015, compared to $40.7m the year-over. Marchex sold its domain portfolio, including GoDaddy Inc for $28.1m during the quarter. Net income reached almost $21m with net losses from continuing operations of $1.3m.
Marchex Q2 2015 revenue
Pete Christothoulou, Chief Executive Officer, Marchex, said:
“We are seeing greater demand for Marchex’s mobile advertising analytics from enterprise marketers across the world. This is leading to increased adoption of our products with the channels and clients we view as most strategically important. Advertising leaders want products that provide an unparalleled level of visibility into the entire mobile consumer journey and increasingly, these leaders are choosing Marchex to improve their mobile performance and drive overall growth.”
During July 2015, Marchex announced a strategic partnership with Light Reaction, the mobile-first performance ad business part of Xaxis, to launch M-Call. The click-to-call mobile performance product allows marketers to create phone leads from mobile web and in-app ads across publishers and apps. Light Reaction and Xaxis now also have access to Marchex Call Analytics – the company’s real-time mobile ad platform to measure sales from mobile click-to-call campaigns.