Matt Muilenburg, Senior Vice President and Customer Evangelist at mobile advertising analytics firm, Marchex, will be speaking at ADMA Data Day in Sydney on April 27th and Melbourne onApril 29th as part of the organisation’s annual event. ADMA is Australia’s marketing and advertising association. It supports and champions excellence in data-driven marketing and advertising in Australia.
Marchex speaks at ADMA
Muilenberg is an industry veteran within digital advertising. He’ll be discussing ways to utilise mobile intelligence in an omni-channel world and address challenges of mobile marketing investment. In addition, he will show how top brands that depend on inbound phone calls to grow revenue are incorporating real-world outcomes and mobile analytics to drive their campaign efficiency and customer service experiences.
Daniel Benton, Country Manager ANZ, Marchex, says:
“Inbound phone calls are a critical outcome of digital advertising campaigns for many of Australia’s top brands. Marchex Call Analytics is proving to be an essential service for enterprises looking to maximize advertising returns.”
According to Marchex statistics, Australian consumers will be making over seven billion phone calls to businesses using their smartphones this years. Three billion will be coming directly from search engine results and paid listings.
Marchex has been busy expanding its client base in Australia since launching an office last year.
Matt Muilenburg adds:
“I’m thrilled to present at ADMA’s Data Day. The modern marketer is challenged to find ways to delight the mobile consumer at each point in the path to purchase, and I look forward to participating in this important industry conversation.”