Marfeel raises $3.5m to expand mobile ad technology in the US market
Marfeel, the mobile ad tech platform, recently raised $3.5m in funding, led by Nauta Capital, Elaia Partners and BDMI to expand its presence in the US. The company says it plans to launch an office in New York and enhance its monetisation and targeting technology.
Marfeel secures $3.5m in funding
Xavi Beumala, Co-Founder and Chief Executive Officer, Marfeel, says:
“Marfeel’s strategic direction will focus on US expansion and on leveraging the over 100 million users already accessing our solution, to enhance user targeting precision. Mobile advertising today is about knowing users intimately and targeting them, according to their individual needs. Marfeel’s data targets users insightfully so that publishers achieve higher monetization and engagement rates, while providing an optimized mobile user experience.”
The company’s client roster includes leading publishers and bloggers, such as MensHealth, National Geographic and Elle, which have a need to convert desktop websites into optimised mobile sites that are dynamic and engage users based on interests and behaviour. Marfeel recently announced a 300% growth during 2015.
Jordi Viñas, General Partner, Nauta Capital, adds:
“High-level European and US publishers have experienced unprecedented success in growing mobile metrics and ad revenue, by converting to the Marfeel solution. Understanding the potential and demand that the solution offers in the US, Nauta has opted to support Marfeel in its efforts of expanding presence in that market.”