Marketron, the mobile ad solutions provider, has signed a deal with Sinclair Broadcast Group to provide its location-based mobile ad technology. Marketron has previously worked with Sinclair across 60 of its stations. Marketron’s mobile solution lets marketers target audiences by location which is of particular value to broadcasters whose ad clients are mostly local advertisers.
Marketron brings location-based mobile advertising to SBG
Martin Kristiseter, VP of mobile solutions, Marketron, says:
“Our goal is to provide a timely technology solution that takes advantage of industry momentum and delivers a real service to broadcasters by creating new revenue streams.”
Sinclair is one of the US’s largest broadcasters with 172 stations across 18 markets. The company confirmed that all its stations would be using Marketron by the end of 2015.
Rob Weisbord, COO, Sinclair Digital Solutions, says:
“Marketron’s location-based ad platform provides the accuracy, scale, functionality, and support required for our stations to deliver mobile campaigns locally. Our advertisers will be able to timely share their message with the appropriate consumer in a geo-targeted manner, based on the places they visit every day.”