Matomy Media Group, the mobile advertising company, just disclosed that it acquired Optimatic, the programmatic video advertising firm from New York for $25m. The deal aims to strengthen Matomy’s existing programmatic solutions, adding Optimatic’s proprietary video platform for clients to obtain inventory programmatically and access digital video Supply Side Platform features.
Optimatic provides programmatic video ad solutions
Ofer Druker, CEO, Matomy, says:
“Matomy has strategically driven its products and services into the area most important to marketers, which is performance, and to media which consumers are increasingly engaging, which are mobile and video. Optimatic is a great fit in Matomy’s main growth engines, and substantially complements our mobile programmatic growth. In the coming years, video will play an important role in the revenue that will be generated from mobile advertising.”
The move follows a line of acquisitions from Matomy this year. It bought 70% in Avenlo, the Canadian email marketing company in April and acquired mobile ad platform MobFox last year. The company said it expects revenues of more than $315m this year.
Chris Pfluger, CEO and Co-Founder, Optimatic, adds:
“We found the right partner in Matomy, which shares our strategy and ambition. We are confident that together we will lead the market in programmatic video advertising and offer publishers one of the most robust platforms and technology on a global scale.”