Matomy Announces Sponsorship of Israeli Paralympic Athlete, Pascale Bercovitch, for Rio 2016 Paralympic Games

Matomy today announced its sponsorship of Pascale Bercovitch, who will compete in the Rio 2016 Paralympic Games in the paracanoe competition. She’s the first athlete ever to compete in three different Paralympics in three different sports.

Pascale Bercovitch

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The world-class athlete plays a key role in Matomy’s global wellbeing campaign “We Play to Win”, aimed to inspire employees to continue to challenge themselves and together achieve even greater results.

CEO and Co-founder of Matomy, Ofer Druker, said:

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“We are excited to be sponsoring Pascale as she prepares for the Rio 2016 Paralympic Games. Pascale is a true inspiration and embodies the success that can be achieved when talent is coupled with hard work and commitment. Our “We Play to Win” campaign is meant to showcase Matomy’s dedication to strategy-driven results. Pascale has continuously redefined the rules of the game but has always come out on top. We could not be more proud to be supporting Pascale and we will be rooting for her in September.”

Lea Schneider, of the Israeli Paralympic Association said:

“We take tremendous pride in watching para athletes achieve sporting excellence. We are thrilled that Matomy, a leader in the Israeli tech ecosystem, shares in this commitment to excellence and drive and we are delighted to be working together on Pascale’s journey to Rio.”

Pascale, French born, began her career in Israel as an international journalist working for media powerhouses such as CBS, Deutsche Welle, and France 2. At age 40, Pascale competed in her first Paralympics at the Beijing 2008 games finishing 8th in rowing for Israel.

Pascale qualified for the London 2012 games, placing 6th in hand-cycling. Her next goal is to win the gold in canoeing at the Rio 2016 Paralympic games.

For more information about Pascale Bercovitch and her trek to Rio you can click here.