Matomy Media Group Ltd., the media company, plans to adopt a strategic investment plan across a variety of its business segments to drive innovation within the digital advertising industry. The company announced that it was also to provide a trading update for 2016 and expects a revenue of $265m to $300m for the year.
Matomy Media announces strategic plan
As the digital ad industry experiences rapid changes including new technological innovation, business and regulatory developments as well as a fast shift towards mobile, Matomy says that it seeks to streamline its operations in line with these developments.
Over the last 18 months, the company has already taken steps to enhance its technology and product development as well as grow investment in strategic capabilities across mobile, video and programmatic trading.
It further acknowledged the importance of establishing a strong footprint in the APAC market and has expanded into China and Korea to encourage developers to distribute and monetise their apps through a local point of contact in the region.
Around 38% of its revenues in Q1 2016 came from mobile-related activities with 40% stemming from video and 77% having been generated programmatically.
Big data optimisation and analytics were another important topic for the company over the past few months.
As part of its strategic plan, Matomy will allocate $3.3m to expand a range of services and processes. These include additional research and development across the business. However, Matomy stresses it will focus on mobile and video in particular.
The company plans to expand its sales team and geographical locations, particularly within Asian and US markets to focus on mobile and programmatic activities.
The plan will be implemented during the second half of 2016 and the company expects to see early results by mid-2017.
Ofer Druker, CEO, Matomy Media, says:
“Our main assets and growth prospects are where Mobile, Video and Programmatic intersect. The transition to programmatic-based activities generates certain advantages for the Company, such as ability to support fast scaling (reach and volume) operational efficiencies and enhanced ability to leverage data resulting in improved targeting and ad matching capabilities. However, this transition also reduces the Company’s revenue visibility, requiring it to present a more conservative outlook.”