Matomy Media Group today launched a new office in Beijing as part of the media company’s continued efforts to expand globally and particularly within the APAC market. The move follows strong mobile growth opening offices in Seoul during the first quarter this year. Matomy has been busy adding a line of new acquisitions including mobile ad platform Mobfox and video advertising specialist Optimatic.
Matomy launches Beijing office
The Beijing office is being led by Dongyun Toni Wei, Matomy General Manager, who says:
“China’s mobile game market is estimated to reach $7.4 billion in revenue in two short years. Clearly world leaders in mobile app development and many local app developers are looking to advance and expand their engagement to global users with a trusted global partner. The importance of being local is absolutely critical in this market. Customers appreciate that we are on the ground and bring with us almost a decade of experience in performance marketing. Our goal in the Beijing office is to work with Chinese app developers, supporting their innovative products together with our advanced programmatic media tools in order to achieve great success, whilst simultaneously offering the app developers advanced global monetization solutions.”
Matomy provides a range of mobile and programmatic ad solutions. The company has almost 10 years of experience in performance and programmatic advertising across a range of channels. The China office expansion is part of its long-term strategy to grow its global footprint.
Ofer Druker, CEO and Co-founder, Matomy, adds:
“China is ripe for state of the art programmatic technology to have an edge over the competition and Matomy can equip app developers with smart solutions to succeed in both local and global markets. Our expansion plans into APAC will bolster the level of credibility and trust that is the foundation of all of our long-term and sustainable partnerships. It is our experience and expertise that allows for success with major tier one Chinese partners, and we look forward to the mobile-first work we will be doing in the region.”