Matomy Media Group has just unveiled the beta version of its new mobile affiliate and mobile media buying tracking tool – Mobit. Offering smarter and faster tracking and analysis tools to affiliates, Mobit aims to fully optimize mobile advertising campaigns. The tool is already fully integrated within Matomy Market (Matomy’s affiliate marketing network) and is also compatible with ad campaigns running on other CPA networks.
Aiming for Mobit to be a “value-added service to the Matomy Market”, Erez Gross (Senior VP of Matomy’s mobile advertising) had this to say about the new release:
“Mobit offers affiliates, advertisers and media buyers a comprehensive solution for enhancing their mobile media buying campaign margins and profits through exceptional tracking, reporting and insights.”
Here’s a look at the main features in closer detail:
Ability to manage all existing mobile advertising campaigns
- Run campaigns from any CPA network
- One-click integration with all Matomy Market campaigns
- Pre-set and customizable templates with any ad network for quick campaign set-up
End-to-end campaign tracking and reporting
- Full mobile reporting metrics: carrier, operating system, device and more
- Mobile web and app campaigns
- Automatic data collections
- Real-time conversion tracking
- Real-time postback conversion reporting
Mobit Insights: auto-suggest optimization tool
- Targeting recommendations to improve campaign margin and profit
The main goal behind Mobit is to help affiliates and media buyers gain important insights by providing them with advanced tracking tools that they can use effectively throughout the mobile lead generation and customer acquisition economy. With global mobile ad spend looking to reach around $12billion for 2013, as Ofer Druker (Matomy Media Group CEO) explains “Mobile is the future of online advertising, and Mobit is the smart solution to affiliates’ mobile media buying tracking needs”. This new service will provide users with ways to “accurately track, measure and analyze their mobile media buying campaigns” and it will also provide enhanced levels of access across the Matomy network (currently running over 5000 campaigns from top global advertisers).
Currently in beta mode, Mobit will be officially presented at Philadelphia’s Affiliate Summit East later this month. A free 45-day trial is open for qualifying affiliates and media buyers, to find out more and apply check out the Mobit mini-site. Further information about the services and solutions available from Matomy can be found on the main website.