Mobile marketing performance and solutions provider, Matomy Media Group, just announced the opening of an office in Seoul, South Korea to meet the high demand for mobile advertising for game developers in the country. The Seoul office will be led by Seunghyun Ryan Kim, Matomy Korea General Manager, together with Nadav Trenter Moser, who manages sales and business development for the APAC region.
Matomy expands global offices
Seunghyun Ryan Kim, Matomy Korea General Manager, explains:
“South Korea is the most wired country in the world. With 73% penetration by mobile phones, almost 2/3 of users playing mobile games and ranking top 5 globally in terms of game revenue, they are perfectly positioned to be looking outward. By expanding our offices to Seoul, we are positioned to serve as the gateway for the Korean mobile gaming industry to connect their advanced products to the global audience they desire.”
Matomy has 10 years of experience within performance and programmatic advertising across the globe. The office launch in South Korea has been part of its long-term strategy to increase business in the Asia-Pacific region. Matomy says that it has a strong focus to continually expand its mobile technology reach.
It acquired Mobfox in late 2014 to improve its mobile and programmatic ad solutions.
Ofer Druker, CEO and Co-founder, Matomy, adds:
“The Asia Pacific market has staked its claim for the mobile gaming world with almost half of the market share globally. More and more publishers and developers are looking to take their success to new markets -primarily to the US and Europe. The need to differentiate advertising strategies to meet divergent markets is only increasing. Matomy brings with it expertise in the industry, and as a global company we also have experience in driving results for a market not our own. Korea will be an important player for Matomy as we continue to increase our focus on APAC through planned investments into mobile and video ad resources to help drive growth.”