Mobile advertising company, MediaBrix, has announced new funding of $6.5m from existing investors Edison Partners, Revel Partners and new investor Horizon Technology Finance. The company that provides emotional brand connections has had a profitable second quarter 2016 growing its revenue a whopping 741% to generate $100m in total revenue since it was founded in 2011.
MediaBrix announces funding and new hire
Ari Brandt, CEO and Co-founder, MediaBrix, explains:
“With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity.”
The firm raised $18m to date. It focuses on serving in-app ads that do not disrupt a user’s experience and are targeted to reach them at the right moment in time.
In addition, MediaBrix also announced the hire of Richard Kosinski, former US President of video advertiser Unruly which was recently snapped up by News Corp. He’ll be acting as the first President and Global CRO at MediaBrix.
Kosinski brings on board a wealth of experience in sales, marketing as well as product development and has worked with big brands such as Yahoo!, Quantcast, The Wall Street Journal, and CNET.
MediaBrix is integrated with over 1,000 apps and delivers ads for brands including Merck, AT&T, Hershey’s and Ford.