MediaBrix integrates Microsoft Azure for improved mobile advertising targeting options
Mobile video advertising company, MediaBrix, has announced integration with advanced data analysis provider Microsoft Azure. The addition means that MediaBrix clients will benefit from improved advertising targeting options as well as conversion rates.
Microsoft Azure utilises deep predictive analytics and cloud computing technology to serve in-app ads to selected audiences at the right time to improve advertising performance.
MediaBrix can now add target-audience precision, real-time adjustments and transparency to its offering.
Christopher Beach, Senior VP of engineering at MediaBrix confirms that advertisers and brands often lack the necessary skills and clarity when it comes to their campaign audiences.
“With Microsoft Azure, MediaBrix can provide that clarity and serve our clients more predictively and effectively than ever. We can tell brands where their key audience is in the world and on their devices, when they will be most active and receptive on mobile, and even what they want to buy. Brands we work with aren’t getting that level of intelligence from anybody else.”
MediaBrix has been an Azure customer since 2013, and now adjusted its data capabilities with eight Microsoft cloud computing tools, including Azure SQL Data Warehouse, Azure Machine Learning and Azure Stream Analytics. The integration has led to MediaBrix reducing its data processing from hours to seconds, synchronising growing, multi-source data more efficiently and using machine learning to enhance customer insights.
Herain Oberoi, Sr. Director, Product Marketing at Microsoft, adds:
“We chose to highlight MediaBrix’s innovative integration of Microsoft Cortana Intelligence because it’s a great example of personalization via precision segmentation and targeting in an industry whose customer touch points and data sets are growing exponentially. We look forward to even deeper collaboration between MediaBrix and Microsoft, and the great impact Big Data, Machine Learning and the cloud can have in advertising.”