Media solutions provider MediaMark has signed a partnership agreement with MeMe Mobile, a mobile customer engagement and ad platform created by dynamic traffic company Digitata. MeMe Mobile allows marketers to reach mobile users through mobile messages targeted by location, demographics, time of day and other criteria. Ad content is personalised and hence more engaging.
Talib Sadik, MD, Mediamark, explains:
“We’re seeing growing demand from our clients for digital solutions that help them target their marketing message to the right type of person, in the right place, at the right time. MeMe Mobile gives them the ability to reach customers with personalised messaging at great scale, measure their results, and optimise performance.”
“Our mobile media channel complements Mediamark’s radio and digital media solutions. In the media flow process, mobile is increasingly where the transaction between the consumer and the brand takes place. Mediamark is uniquely positioned to facilitate this process.”