MediaWorks strikes deal with Vevo to sell mobile adverts exclusively
Oaktree Capital-owned broadcaster MediaWorks Investments, has signed an exclusive deal with music video platform Vevo to sell ads for streaming video content potentially reaching 18.7bn views each month.
Vevo mobile app
As part of the deal, Mediaworks becomes the exclusive video sales partner in New Zealand. Indeed, users in the country have been watching over 50m music video streams via Vevo in July via their phones and tablets as well as PCs.
However, 60% of Vevo users are now streaming content using their mobile devices, resulting in some 850m hours of content viewed every month.
Vevo offers its content through its Youtube Vevo channel and has partnerships with Universal Music Group, Sony Music Entertainment, EMI Music, Hollywood Records, Walt Disney Records, CBS Interactive Music Group, among others.
MediaWorks said it would utilize its own sales team to push opportunities for advertisers for them to reach mobile audiences via Vevo. As such it will include demographic and contextual targeting, sponsorship opportunities and exclusive deals.
In addition, the company announced that Jack Matthews would become the new chairman of MediaWorks towards the end of the month to replace Rod McGeoch.