Los Angeles, CA (July 4, 2017) – Global data-driven media and marketing firm, Headway, is pleased to announce the recent hire of Michele Webb. Michele, a powerhouse in the digital advertising space, will join Headway as the Senior Director of Sales, U.S. In her new role, Michele will spearhead the introduction of Headway’s robust suite of advertising solutions. She will also be responsible for growing the team charged with supporting their entire line of performance, branding, and programmatic offerings here in the U.S., including the industry leading Mobrain platform.
Michele brings with her more than 15 years of successful experience in the digital advertising space, most recently with Cheetah Mobile as their Head of Performance Sales for the U.S. With a highly accomplished background in both sales and client services, Michele is uniquely suited to the opportunities of bringing Headway’s products to the U.S.
I’m passionate about disseminating stellar digital and mobile products, like those that Headway has to offer, here in the U.S.,” Michele explained. “My goals are to cultivate consultative relationships with advertisers, helping them to showcase the value of global partnerships and products.
Michele also notes the impact of the partnership with Entravision. “With the additional horsepower added by the Entravision acquisition, Headway presents the perfect opportunity to exercise those partnership goals, and I’m excited to be an integral part of Headway’s expansion.”
Her new role will give Michele opportunities to present Headway’s innovative Mobrain platform to the U.S. market. As the premier programmatic platform for boosting mobile app campaigns, this robust turnkey solution is integrated with more than 300 major mobile publishers and app promotion networks to give brands access to highly-engaged mobile users for acquisition and retargeting, across the globe.
Mobrain effortlessly connects media buyers with multiple display advertising marketplaces on a global scale. Mobrain is backed by some of the most knowledgeable and talented executives in the world, bringing together years of experience from top multimedia companies to make Headway’s products and platforms superior.
Headway, marketing powered by technology, is the leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. With 18 offices currently open around the world, Headway’s solutions help brands optimize and target ads to drive consumer engagement. Since 2010, the company’s technology combines DMP and powerful media buying capabilities in a one stop advertising platform for seamless, data-driven campaigns for web, mobile, video, social and other digital platforms in emerging and developed markets alike.