Matomy, the media company, has just rolled out MobFox VAST Mediation – a solution for mobile publishers. VAST stands for Video Ad Serving Template and offers a combined mediation solution for all ad formats including video.
Matomy says the new platform has been created to offer more transparency and access to demand sources whereby video but also all other formats are being offered from within a single platform.
Noam Neumann, VP of Mobile Strategy, Matomy, explains:
“Mobile video will account for 75% of total mobile data traffic by 2020. In order for mobile publishers to monetise their app or site traffic, they have to work with multiple SSPs for multiple ad formats. Through MobFox’s smart platform, mobile publishers and developers now have the ability to scale video ads along with other ad formats, and optimise reach easier and faster than ever before from a single SSP.”
MobFox already provides a programmatic solution to help developers optimise their revenue and reduce inefficiency when managing media campaigns. The VAST Mediation platform enhances MobFox’s Autopilot mediation platform launched earlier this year.
The Matomy subsidiary currently has around 250 DSP partners and 40,000 registered publishers and mobile ad companies.
Ofer Druker, CEO of Matomy, adds:
“Mobile video ad spend is the fastest growing market worldwide and clearly one of the most effective ways to reach users. At Matomy, our mobile monetisation solutions combined with our video capabilities creates a holistic monetisation offering for our publishers to optimise campaigns and grow revenue, thus meeting the needs of their users’ effectively, efficiently and profitably.”