This article was first published on Matomy’s blog.
On the heels of our recent announcement of our partnership with Factual, we’re thrilled to be the first to offer DSPs access to hundreds of Factual audience segments, directly through our platform. Best of all, there’s no setup, and no further integration needed.
“This partnership with Mobfox will enable DSPs to tap into Factual data, greatly benefiting advertisers by making high-quality location intelligence more easily accessible and ultimately creating more effective targeting and audience segmentation.” – Rob Jonas, SVP of Revenue at Factual
How it works
Choose from nearly 500 audiences segments to target, such as: users intending to purchase a new car, luxury fashion shoppers, NFL (American football) fans, consumers that have recently been to McDonald’s, etc. You can create tailor-made audiences according to your campaign targets and KPIs.
For example, if you have a campaign that’s intended for physically active women, you can target the following:
How to get started
1. Contact your account manager to discuss and customize the best deal for your campaign needs.
2. Your account manager will provide you with a deal ID and floor price for you to start bidding on these segments.