App marketing platform Mobile Action has added a series of new tools to its App Store Optimisation Platform which allows developers to analyse user data, predict and evaluate insights in order to perform better across app stores.
Mobile Action offers the tools to analyse app data
App Store Optimisation is a single dashboard solution which features the option to track the performance keywords, track and analyse competitor performance and provides a visibility store to show how an app ranks in a selected app store. The latest version has been updated to include smart predictions to further enhance performance across app stores. Based on insights, it recommends campaign running times as well as app features, channels and budget practices. In addition, the platform forecasts outcomes which an action from a developer may have.
In May, the company raised $2m in funding to help secure the hire of additional staff and develop new products.