Mobile Action, a provider of mobile app visibility tools for developers, has raised an additional $2 million, led by Felicis Ventures, after raising $805,000 in seed funding from the same investors last year. The company plans to use the funds to hire additional staff and improve its products.
Mobile Action’s dashboard delivers app performance insights
In use by over 70,000 app developers, representing $1.5 billion in app store revenue, Mobile Action provides a one-dashboard solutions to improve app visibility in stores. Not fearing strong competition from App Annie’s newly launched Audience Intelligence, a demographic profiling tool for developers, Mobile Action believes that its App Visibility Score is a key difference and one that makes its product stand out. A metric score of A+ to F ranks apps according to visibility in combination with keywords and reviews. Developers can also compare their apps to those of their largest competitors. The “recommended actions” tab shows users how to improve their accounts and actions in order to rank higher and attract more downloads.
Mobile Action’s App Visibility Score scores visibility
“We are a one-stop-shop for user acquisition. We are 14 people, super-focused on the raw data from client side. We know every single category; we can forecast in the app stores. Mobile Action focuses on organic growth then we handle the extended features. We also see the need to support small and indie developers.”
According to a VentureBeat Insight Mobile User Acquisition study, app store optimization is the third-highest-ranked way to acquire users for mobile developers. Mobile Action pricing begins at $499 per month. It currently tracks around three million apps on the iTunes and Google Play App Store, but the company plans to venture out further and include the top 10 Chinese app stores. The firm further plans to expand its products to cover wearables and offer insights on app user demographics as well as support to integrate third-party analytical tools such as Flurry or Localytics.