Payments automation platform, Tipalti, recently announced that it has been chosen by mobile ad and app networks Airpush, Sovrn, and Vungle to automate publisher payment processes. They join other digital media networks including Tapjoy and Chartboost in optimising global payments.
Tipalti optimises publisher payment processes
Tipalti works by simplifying the process of paying publishers, integrating with a media networks’ ERP, performance data and accepting payment instruction files. It communicates directly with publishers, sends out automated emails and allows clients to update their payment information. The solution automates payee verification, reconciliation reporting, funding verificiation, approval routing and tax reporting, whilst also streaming for issues.
Rick Tallman, VP of Operations, Vungle, says:
“Publisher payments for most networks are a cost center and a complex management ordeal. Tipalti enables networks to offer much greater publisher payment options and real-time payment visibility. We’re achieving world-class service, which allows us to attract the best publishers and this ultimately leads to a higher quality network for our customers.”
For media networks, Tipalti eases the process of managing payment methods (e.g. currencies) and collecting tax forms, eliminating resource-heavy accounts payable processes that slow down company profitability. According to a survey by the company among 260 publishers, 48% have previously left a media network over late payments.
Nolan Smith, CFO, Sovrn, adds:
“Payment processing for thousands of publishers is crucial from an operational standpoint but we knew others could provide better solutions than we could internally. Tipalti enables sovrn to focus valuable resources on building the highest quality ad exchange and growing the company rather than on manually handling publisher onboarding, remitting payments, fixing payment issues, communicating payment status, reconciliation reporting, and risk management. With Tipalti, we expand our capabilities for publishers while automating operations.”