Mobile ad platform Ogury raises $15 million in new funding round
Ogury, the mobile advertising and data platform, has just raised $15m in funding, led by Idinvest Partners as well as existing investors Ventech, CoVent Partners and ACG. To date, the company has raised $20m.
Ogury receives new investment
Among its top features, Ogury’s advertising platform aims to solve the problem of irrelevant ads by using granular data from over 250m worldwide users to offer more precise targeting solutions.
The new funds will be used to push ahead with the firm’s global expansion plans and invest more in technology, research and new talent.
Jean Canzoneri, CEO, Ogury, says:
“With the help of this investment, we aim to reach 1 billion mobile users within three years, and ultimately become the biggest mobile data platform, with the most granular data, in the world.”
According to the company, most mobile ad platforms aren’t providing a full picture of user traffic because they restrict their audience segments to sample behaviours and target and re-target groups of lookalike users.
That’s where Ogury comes in. It actually identifies the user and provides a clearer picture of what users are doing across their mobile devices helping marketers to target them more effectively.
It’s data collection tech is now integrated across 10,000 apps. To date, Ogury has worked with 200 brands which run over 5,000 campaigns across 80 countries.