Mobile adtech company Tyroo launches Product Listing Ad platform


Mobile advertising technology company Tyroo Technologies has launched its own Product Listing Advertising platform, in direct competition to the services offered by Google and Facebook. Advertisers using Tyroo’s service will be able to send native ads to app users, which remain consistent with the content already on display.

Siddharth Puri, CEO of New Delhi-based Tyroo, said:


“Our partnerships with leading Indian and global publishers are a clear endorsement of the tremendous value that Tyroo’s Product Listing Ads holds for App publishers. Our research indicates that consumers look at native ads 52% more frequently than banner ads and with PLA App developers need not look any further for better returns. We are confident that PLA will help our clients drive sustained revenue growth on one hand and user engagement on other, without compromising on the App’s user experience in any manner.”

Tyroo Technologies PLA platform delivers native in-app ads to users


According to Tyroo, its PLA ads will appear as part of the app, and lessen the chance of delivering content that doesn’t engage the viewer. Due to being integrated with the company’s curated product feeds and strategic ad placement, Tyroo promises 100% fill rate and a 25% increase in user engagement.

Tyroo’s PLA platform is available for Android and an iOS version is planned for the future. Details are available here, and you can learn more about Tyroo Technologies by visiting its company profile here.