Mobile brand advertiser, Kargo, has just announced its intention to expand its US presence into Detroit.
The company announced Sarah Jazwiecki as the Account Director of the new offices, which haven’t been finalised just yet. She’ll be focused on expanding the company’s presence within the US market.
Jazwiecki joins Kargo following years of mobile media experience at GMC and Cadillac National with General Motors. She reports to Samantha Zurek, Kargo’s Regional Vice President in the Midwest.
Harry Kargman, CEO and Founder, Kargo, says:
“Due to our large partnerships and innovative products, Kargo has been able to break through the clutter and provide products that are impacting the bottom line for our clients. We’re thrilled to have the opportunity to expand these offerings in Detroit and work more closely with our publishing partners and brand clients in the region.”
The move follows a successful 2016, during which Kargo opened a series of international offices and grew its workforce by 60%. In addition, it launched programmatic and software businesses and completed a mobile research initiative.
“We are invested in seeing our Detroit clients thrive as we adapt our roadmap to co-align with the unique challenges of auto advertising. We are also excited to work with the Big Three as they take advantage of the sight, sound, and motion opportunities the Kargo mobile platform provides through video.”
Kargo creates rich media campaigns for around 200 brands including Unilever and Procter and Gamble. It has partnerships with publishers including CBS and The New York Times.